German liquor brand, Jägermeister has teamed up with Santa Cruz, the legendary American skateboard company, for an electrifying collaboration that fuses style and authenticity.
Tracing its roots 80 years back to the visionary Curt Mast, Jäegermeister is a premium herbal liqueur of global renown. In an exclusive fusion, Jäegermeister has joined forces with Santa Cruz Skateboards, a legendary name that has reigned supreme in the skateboarding realm for half a century. This partnership pays homage to a cult classic — the “Kendall Deck” — a skateboard design that emerged from the 1990s, born out of legendary American skateboarder and Santa Cruz CEO Jeff Kendall’s love for Jäegermeister.
Riding the wave of this collaboration, Jäegermeister is taking its campaign to skateboarding communities across the globe. In Nigeria, the German brand is set to ignite the youthful spirit of defiance and authenticity coursing through the local skateboarding scene. This is set to happen via a skateboarding contest where top skaters will battle, all for the chance to claim exclusive prizes — including the coveted skateboard from the Jäegermeister x Santa Cruz capsule collection, and many other prizes.
“Freedom, authenticity, tradition — and a dash of rebellion. Those are the values that unite our brands and skateboarding,” declared Jeff Kendall, CEO of Santa Cruz Skateboards.
Sven Schindler, Head of Global Brand & Digital Marketing at Mast-Jägermeister SE, spoke with palpable excitement about the collaboration. “With Jeff Kendall, we have the consummate skating professional by our side. He’s a long-time fan of the Jägermeister brand, and the board he designed on a whim over 30 years ago is something we can now revive and reissue together.”
“With these limited-edition pieces, we want to inspire both fashion and skate enthusiasts alike. The limited pieces collection will be available starting from June 20, 2024, in selected Jägermeister online shops and directly at Santa Cruz,” he added.
