When you think of mastery, excellence, style, and unrelenting creativity, one name comes to mind—Glenfiddich. On December 14th, 2024, held at the Balmoral Convention Centre, Victoria Island, the Experimental Night Concert was a full-on experience.
From the moment you stepped in, it was clear: this night is unlike any other. The fusion of exhilarating music, à la mode fashion, and irresistible performances set all attendees up for something truly special. As part of Glenfiddich’s “Celebrate the Bold” campaign, the night brought together Nigeria’s finest talents, creating an atmosphere that was as dynamic as it was unforgettable.
But it wasn’t just about glitz and glamour. This event symbolized Glenfiddich’s continuous commitment to breaking boundaries and redefining creativity—pushing the limits of what an evening of celebration could truly be. Ready to dive into the magic of this unforgettable night? Let’s take you there.
Iconic headliners like 2Baba, Flavour, Peruzzi, and Shallipopi delivered epic performances that turned the night into a premium blend of ‘great’ sound and energy.
2Baba kicked things off with his soulful hits like African Queen and True Love, which took the crowd on a nostalgic journey; Flavour filled the atmosphere with a sultry warmth drawing couples closer as they swayed in harmony to his irresistible highlife rhythms such as Nwababy and Sexy Rosey; Peruzzi kept the energy levels soaring, sending the crowd into a frenzy with songs like Somebody Baby and Royal Majesty. But the night’s rising star, Shallipopi, wasn’t to be outdone—his tracks like Oba Pluto and E Don Cast infused the air with so much energy, leaving all attendees craving more.
If you thought the live performances were the highlight of the night, the DJs brought their own magic, seamlessly blending into the atmosphere. DJs Burna, Fisayo, Flo, and Casper Sandra took over the decks, spinning a mix of rich Nigerian Afrobeats that had the crowd moving, making it impossible not to dance.
From old-school classics to the latest hits, every artist and DJ kept the energy high, uniting every generation of Nigerian music lovers in a shared, unforgettable experience.
Bringing more sparkle to the event was the Ventura Creatives, who delivered a dance performance that echoed Glenfiddich’s ethos of creating something beyond the ordinary.
As the night unfolded, the city’s most stylish personalities graced the venue with a display of futuristic elegance. The spotlight was on Glenfiddich’s visionary collaborators: Nancy Isime, who brought her unique touch to the 15-year-old bottle, and Ifeanyi
Nwune, the creative genius behind the 12-year-old Glenfiddich bottle.
Ifeanyi, renowned for his authentic designs, wowed attendees with a stunning collection displayed around that combined boldness with sophistication, effortlessly bringing vibrant colours to the event’s atmosphere. His creations were a fitting tribute to Glenfiddich’s legacy of pushing boundaries and redefining what’s possible in the world of design.
But the glamour didn’t stop there. The evening gleamed even brighter with the presence of Lagos’ elite: A-list celebrities and influencers who are as iconic as they are stylish.
Names like William Chechet, the designer behind Glenfiddich’s limited-edition sleeves, Toke Makinwa, Tobi Bakre, Beauty Tukura, Denola Grey, Cross Da Boss, Ike Onyema, Pretty Mike, Ehiz, Ini-Dima Okojie, Lilian Esoro, Elozonam, Mimi Onalaja, Frodd, Ogwa Iweze, ThisThingCalledFashionn, Fola David, and many more, added their flair to the already electric atmosphere.
Each guest brought their own brand of charisma and style, reaffirming once again that Glenfiddich attracts the boldest and brightest from every corner of Lagos.
From the first note to the final cheers, the Glenfiddich Experimental Night Concert was a celebration of everything bold—from unforgettable moments and daring moves to flavours that lingered long after the night. Without a doubt, this was the party of the year this December, setting the bar for what it means to celebrate in style. As the night drew to a close, one truth stood clear: Glenfiddich continues to lead the way in crafting experiences that don’t just captivate but leave a lasting impression.
So, here’s to the bold, the ones who rise above the ordinary and keep pushing the limits. Ready to be part of this extraordinary journey? Join the movement that Celebrates the Bold and never look back.
#CelebrateTheBold
ABOUT GLENFIDDICH
Founded in Dufftown, Scotland by innovator William Grant, Glenfiddich first ran from the stills on Christmas Day, 1887.
Adopting revolutionary methods and practises Grant’s pioneering attitude to whisky production saw Glenfiddich excel for over a hundred and thirty years, becoming the first Single Malt Scotch Whisky to be actively promoted outside of Scotland, and ultimately, the best-selling and most awarded Single Malt Scotch Whisky.
While Glenfiddich is now sold in over 180 countries across the world, the brand is one of the few single malt distilleries to remain entirely family-owned and is still produced in the same distillery which William Grant and his family hand-built.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.
Today, the luxury spirits company is run by the sixth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.
