Persianas Retail Limited (PRL), the official retail partner for PUMA in Nigeria, is excited to announce the launch of the highly anticipated PUMA x Davido 2.0 collection. PUMA teams up with multi-Grammy nominated superstar Davido for the second drop of his exclusive Sportstyle collection for Autumn/Winter 24. Drawing inspiration from his multifaceted life and experiences, the collection embodies Davido’s musical legacy, passion for travel and the bond within his crew.
The launch event was held at the PUMA Space in The Palms Shopping Mall. PRL partnered with Martell and Redbull for a successful event. The launch attracted a large crowd of celebrities, influencers, and PUMA Fam members, who came to shop the new collection and celebrate with Davido, who was also present.
Speaking about the collection, PUMA’s Global Ambassador, Davido said,
This collection is a tribute to the past year and a half of touring worldwide and connecting with my fans. Every city on the tour unveiled its own unique color and energy. My travels, enriched by the love and inspiration from family and friends, spark my creativity. Yet, at its core, this collection is a profound homage to my African heritage—a celebration of my roots and the deep respect I hold for my home
Following the success of the previous collection launch, this year’s event delivered a unique and unforgettable experience that left a lasting impression on attendees and industry observers alike. To celebrate Davido’s musical achievements, guests were offered a special experience that revisited his artistic journey through his four albums. The interactive exhibit featured important plaques, awards, and iconic pieces from each album.
Speaking at the event, Vaniece Jno-Baptiste, PUMA Entertainment Marketing, Europe said,
We’ve been truly overjoyed to have Davido as one of our Global ambassadors and launch his second collection with PUMA. The collection includes eclectic patterns and vibrant colors, drawing inspiration from Davido’s travels and tours, while the collaborative designs reflect the unity and strength of his 30BG crew. This collection encompasses culture, community, music and fashion.
Ayo Amusan, Founder & CEO of PRL said,
We’re delighted to launch a second collection with Davido. This marks yet another key milestone in strengthening our relationship with the PUMA brand and advancing our shared vision. Davido’s influence extends beyond music. It represents culture and fashion, and this collection is a celebration of that. For us at PRL, this partnership is crucial as it aligns with our commitment to elevate the Nigerian retail sector and provide our customers with world-class products they love.
The PUMA x Davido 2.0 collection is available exclusively at PUMA stores nationwide and online at Themix.ng.
Keep scrolling for more pictures from the launch
Hit the ▶ button below to watch:
